Three expert tips for making great web forms

Cutout rocket ship with scrunched up post-it notes, signifying launching or boosting an idea
Cutout rocket ship with scrunched up post-it notes, signifying launching or boosting an idea

Introduction: All the pieces matter

First Lesson: The Question

Graphic with newly phrased questions, including “Sprint-we are constantly changing” and “Intervals-varies by department”
Graphic with newly phrased questions, including “Sprint-we are constantly changing” and “Intervals-varies by department”

Second Lesson: The UI Elements

Graphic summarising the user testing process. “We Maintain”, “We Understand”, “We Tend” and “We Want”.
Graphic summarising the user testing process. “We Maintain”, “We Understand”, “We Tend” and “We Want”.

Third Lesson: Survey Structure

Conclusions

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