Three expert tips for making great web forms

Cutout rocket ship with scrunched up post-it notes, signifying launching or boosting an idea

Introduction: All the pieces matter

Web forms allow users to share information with an organisation in a structured way, be it placing an order, making a request, or even offering an opinion. Good forms create positive relationships between the form maker and those filling it in.

First Lesson: The Question

During this post, we’re going to tell the story of how Equal Experts used UX Forms to help build their innovative ‘Strategic Maturity Assessment’ survey, so you can learn from their example, and apply the hard-won lessons to your own web forms in the future.

Graphic with newly phrased questions, including “Sprint-we are constantly changing” and “Intervals-varies by department”
Graphic with newly phrased questions, including “Sprint-we are constantly changing” and “Intervals-varies by department”

Second Lesson: The UI Elements

Another question in the original draft of the Strategic Maturity Assessment survey was: “What is your typical approach to developing new products and/or services?”, with a free text box left open for the respondent to provide their answer.

Graphic summarising the user testing process. “We Maintain”, “We Understand”, “We Tend” and “We Want”.
Graphic summarising the user testing process. “We Maintain”, “We Understand”, “We Tend” and “We Want”.

Third Lesson: Survey Structure

With the Strategic Maturity Assessment survey being a relatively long web form (20 questions), the Equal Experts team came to UX Forms with a question about how best to structure the form: should there be one question per page, or should all the questions be on one page?

Conclusions

As the team at Equal Experts learned, designing effective web forms is hard, and it’s all too easy to trip up over common mistakes. Our best advice is to test, test and test with your users — and note that every form deployed to UX Forms automatically gets its own dashboard which provides real-time analysis on how people are using each form, which is ideal for measuring the effectiveness of changes implemented as a result of user-led research sessions across the service’s entire cohort. Listen to feedback, keep an eye out for areas of spontaneous consensus, and take action. Then test again! And, if possible, seek out the advice of web form experts, who’ve been through this hundreds of times, and can offer you the benefit of their hard-won wisdom.

Want to know more?

Come have a look around https://uxforms.com, follow UX Forms on twitter, LinkedIn, or email us at hello@uxforms.com and see how we can make your forms better, together.

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